QUALITY: (Webster's Dictionary definition)
1. character with respect to grade of excellence or fineness; 2. superiority, excellence: a reputation for quality.; 3. a personality or character trait: Generosity is one of her many good qualities.; 4. an accomplishment or attainment. 5. high social position; 6. of or having superior quality: quality paper.; 7. producing or providing products or services of high quality.